议程表上的下一项是宣传预算。
他们的预算开支只有2%用于宣传。
同五年前相比,有五分之三的公司开始在广告预算中增加对非媒体手段的投入,如交易展销、买点展示和宣传。
Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such nonmedia alternatives as trade shows, point-of-purchase displays, and publicity.
应用推荐