今天，当额外费用的收取已经成为增加收入的重要策略时，提高客户忠诚度的重要性成为了当今航空公司面临的巨大危机。
The importance of developing customer loyalty is part of the unwieldy crisis airlines face today as charging additional fees is viewed by them as one of the top tactics to increase revenues.
这对于建立忠诚度来说至关重要，没有什么比曾体验过最佳服务的客户觉得失望更加糟糕的事情。
This is crucial for building loyalty, and there is nothing worse than letting a customer down after they have a good experience.
其结果证明，在大规格的服务组织建立一个非常有效的原则，有助于增加客户的满意度，且，终身价值也是非常重要的战略。
That proved to be an effective guiding principle for a large-scale service organization, wherein boosting customer satisfaction and, in turn, lifetime value was strategically paramount.
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