我经常听到人们问：“我的站点有2%的客户转化率，这好吗？”
I always hear people ask, "my site has a 2% signup conversion rate -is that good?"
找他们最好的产品，但是客户转化率最糟糕的那个产品页，然后把它转变成我的金山。
Get their best product, but worst converting productpage and turn it into a gold mine.
然而，这并不能反映该类别的业绩不佳，因为OTA的机票业务的客户转化率在同期实现了巨幅增长。
This is not reflective of weak performance however, as OTA air conversion has increased significantly over the same time period.
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