客户让渡价值 ( Customer Delivered value )是指总客户值 与总客户成本之差。客户总价值是指客户从某一特定产品或服务中获得的各利 益，包括产品价值、服务价值、人员价值和...
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客户关系管理；客户忠诚；客户满意；客户让渡价值。
CRM; customer loyalty; customer satisfaction; customer delivered value.
而企业进行客户关系管理的最终目的，是实现客户让渡价值和企业价值同时达到最大化。
Moreover, final purpose of the customer relationship management is to maximize the customer value and the enterprise value simultaneously.
提高顾客让渡价值是提高客户满意度，增强企业核心竞争力的惟一途径。
Improving customer delivered value is the only way to improve customer satisfaction and core-competitiveness.
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