...挖掘技术；客户离网 [gap=424]Key words: telecommunication enterprise; Data mining technology; Customers away from the net ...
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The survey results show that the main reason for customer defection is the adjustment of charge policy of mobile communication companies and its competitors. Customers decide to leave the original network when they meet more appropriate scheme.
调查发现,客户离网的主要原因是由于移动公司及其竞争对手资费政策的调整造成的,客户在遇到更合适的资费方案后而选择离网。
参考来源 - W移动通信公司客户离网研究Telecom Customer Churn System is a secondary analysis system of customer relationship management; it studies consumers' communication behavior from the history data and models the potential rule.
电信客户离网分析系统是用于管理电信客户关系的一个辅助分析系统,利用数据挖掘领域的学习算法对用户的历史消费行为数据学习建模,获取历史消费数据内含的模式规则。
参考来源 - 数据挖掘在电信客户离网分析中的研究与应用·2,447,543篇论文数据，部分数据来源于NoteExpress
然后，以此模型为依托，设计实现了大客户离网预警系统。
Then, the key clients leaving-network alarming system is designed and realized based on the model.
客户挽留阶段要实时掌握客户的消费动态、及时跟踪客户消费周期、提前中止客户离网的可能。
At the last stage, customers retention stage, we must control the consumer trends, consumption cycle, and the possibility of off-net in ahead.
其次，结合客户关系管理理论和数据挖掘规范流程，提出了基于贝叶斯网络的移动大客户离网预警模型。
Secondly, combining with customer relationship management theory and data mining standard process, the leaving-network alarming model for key clients is proposed based on Bayesian network.
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