利用客户关系管理建设现代营销体系，不仅需要CRM软件，更需要客户关系管理理念的引导。
Building modern marketing system by CRM needs CRM software and the leading of CRM conception.
客户关系管理是一种管理理念。
Customer relationship management is a concept of management.
客户关系管理作为一种“以客户为中心”的先进的经营管理理念，能够实现通过客户利益的最大满足来促进企业利润极大增长的经营目标。
As an advanced "customer-oriented" management conception, customer relationship management can realize the target of maximum profit increase via the maximum customer benefit satisfaction.
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