...管理资源网 关键词：PVC;客户关系生命周期;客户关系保持;客户关系资产; [gap=2355]Key Words: PVC;Lifecycle of client relation;Client relation maintenance;Client relation ...
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客户关系生命周期价值 customer relationship lifecycle value
·2,447,543篇论文数据，部分数据来源于NoteExpress
第四部分，首先分析了影响事件营销的相关因素，分别为：企业因素、消费者因素、传播媒体因素和客户关系生命周期因素。
The forth part first analyzed the relevant factors affecting the event marketing, as follows: business factors, consumer factors, media factor and CRM factor.
如果一个模型只用一个流失率，那就是它假设客户关系的生命周期中流失率不变。
If the model USES only one churn rate, the assumption is that the churn rate is constant across the life of the customer relationship.
但是现实中，由于客户关系的复杂性和不确定性，很难准确计算客户生命周期价值。
In reality, it is difficult to make accurate calculations of customer lifetime value due to the complexity of and uncertainty surrounding customer relationships.
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