在电信CRM中,数据挖掘的商业问题要基于动态的客户全生命周期(Customer Life Time,CLT)管理中的CRM目标。CRM的三大目标是:获取新客户、提升客户价值和保持老客户。
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客户全生命周期价值 CLTV ; customer lifetime value
客户全生命周期利润 customer lifetime profit
用客户全生命周期价值 CLV ; customer lifetime value
如果你的获客过程十分费事且繁杂,那么在客户全生命周期早期,你的业务将在某种程度上急剧下滑。
If your process is clunky and complex, you might be seeing some drop-off in the early part of the customer life cycle.
客户全生命周期利润(CLP)是判别客户对公司价值大小的标准,但如何预测CLP是一个至今没有很好解决的问题。
Customer lifetime profit (CLP) is a criterion based on which the customer's contribution to its supplier is measured. However, the forecasting of CLP is a unsolved problem.
面向全生命周期的项目管理系统包括了投标、执行和客户反馈等内容,具有良好的柔性和可扩展性。
The total life cycle oriented project management system contains the bidding, executing and customer's feedback, and has a good flexibility and extendible ability.
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