营造以客户为中心的质量文化。
首先在观念革新方面，商业银行需要一个以客户为中心的思考方式和组织文化来指引和协调CRM战略的实施。
Firstly, in innovation of conception, a kind of thinking manner and organization culture should be adopted to treat customers as the priority, instruct and correspond to CRM implementation.
提出建立“以顾客为中心”的差异文化，并将构建的客户信息运用在企业产品设计与改进的流程中。
Propose establishing the difference corporate culture of "taking customer as the center", construct the applying to enterprise's product design and improved procedure of customer's information.
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