当你和买主成为朋友后，如果你为他购买新车而感到深深地懊悔，那么为什么不干脆点告诉他这车实际上很糟糕呢？
Why make a friend feel buyer's remorse over their new car purchase by telling them all the terrible things you've read about it's reliability?
这就意味着注重实际和整体价值的汽车买主，都不倾向于选择它们而购买其他牌子的汽车。
That means used-car buyers, who care most about reliability and overall value, aren't as inclined to buy them as they might a car from another brand.
从营销者的角度来看，市场是某产品实际的和潜在的买主的集合。
To marketers, market is the set of actual and potential buyers of a product.
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