这本书针对各种定性市场研究方法提供了不错的概述以及实施指南。
This provides an excellent overview of different methods along with guidance for those actually conducting the research.
定性市场研究是对人们的态度，观点以及这些态度，观点怎样影响他们购买什么，在哪里购买，花多少钱购买进行研究。
Qualitative market research is an examination of people's attitudes and opinions and how these influence what they buy, where they buy and how much they spend.
我们和在线市场研究的世界级领先专家、在线定性应用的专利持有者Itracks公司一起主办了本次问卷调查。
We worked with Itracks, a world-leading expert in online market research and the patent holder for online qualitative applications, to host and administer the survey.
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