但并非所有的定位皆为“品牌大理想”，例如像金霸王电池这样以品牌理性利益为定位的品牌。
Although not all positionings can become big ideals, for example brands that are positioned around a functional benefit like Duracell batteries.
如何看待“河流代言人”理念中体现出来的人与自然的法律关系，以及如何对人与自然的关系进行法律定位，从制度、方法、理念上进行理性思考。
Rational thinking is made in terms of system, method and concept, on how to deal with legal relationship of human being with nature under the concept of "spokesmen of rivers".
在网络投票制度的推行中应理性定位其价值目标、合理设计其具体制度以及加强配套制度建设。
So when we adapt network voting system, we should rationally determine its worth target, design its concrete system and strength construction of the supporting system.
应用推荐