所谓定位法则,就是让品牌在消费者的心智中占据最有利的位置,使品牌成为某个类别或某种特性的代表品牌。这样当消费者产生相关需求时,便会将定位品牌作为首选,也就是说这个品牌占据了这个定位。
夹具设计六点定位法则出自刚体力学,离工程实际甚远,应用中有许多混乱。
The existing law of position setting comes from geostatics. It is confusable in application.
针对传统六点定位法则存在的问题,提出了正确理解和应用六点定位法则的新思路。
The existing problems of the conventional six points location law of fixture design are analyzed, and a new idea of understanding and applying accurately the location law is presented.
本文在帮助企业将其品牌正确定位的基础之上,提出了对应的品牌管理价值法则和经营策略。
Based on a new brand_positioning method, some corresponding practical Suggestions about value rule and operating strategy have been pointed out.
应用推荐