在炫耀消费的影响下，高校学生消费群体中存在着炫耀消费文化，它以大众传媒作为主要的影响和传播手段；
There is culture of flaunting consumption in high school students and the major affecting and spreading mechanism is the popular medium.
在此基础上，验证了大学生消费群体的共同认知偏好，并提出了针对这一特定消费群体的手机设计信息系统。
Based on the mentioned research foundation, it confirmed the common preference of university students, and proposed the mobile phone design information system specific to them.
但是，由于中国与韩国文化和制度上的巨大差异，两国大学生消费群体的消费观念和消费行为又存在很大差别。
However, because of the cultural and institutional differences between China and Korea, consumer attitudes and behavior of the college students in the two countries has a great difference.
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