哈佛大学和南加州大学研究人员将帮助他们找到答案，研究标题为“优化分配离线与在线媒体预算。”

A collaboration between Harvard and USC researchers will help them find out, through a study labeled "Optimal Allocation of Offline and Online Media Budget."

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他们将保留给媒体预算开支（即购买横幅和建设的品牌广告系列） ，并开始成为出版者在自己的权利。

They will take budget reserved for media spending (IE buying banners and building out branding campaigns) and start to become publishers in their own right.

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我们总是在讨论“粉色美元，”，但是LGBT媒体的预算还是十分紧张。

There's plenty of talk about the "pink dollar," but LGBT media still operate on fringe budgets.

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