如何可以把媒体运用得更贴身，以加强特别情况下消费者与品牌的关系？

In what way could the use of media be tailored to intensify the relationship between: a different messages? B different target groups?

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然而，并不是所有表情符号都能被恰当地运用在社交媒体上。

Yet, not all emoji are properly used on social media.

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理论 3.以那些接受到最新教育的人为基础，他们懂得网络不是另一种媒体。 不运用任何旧的营销规则。

MYTH 3 builds on the newly-educated person who understands that the web is not just another medium, and that none of the old marketing rules apply.

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