一定时间内 广告业主期望通过一个或数个媒体，使其广告信息得以传播给他的目标市场的程度。
把市场要求转化为可达成的媒体目标。
Translating the marketing requirements into attainable media objectives.
好的研究赐予你事实，可以帮助你作决定的事实，正如我们已经提到的，决定正确的市场目标，和使用最好的媒体。
Good research gives you facts, facts that can help you decide, as we already mentioned, decide the right market to target, and the best media to use.
他在社交媒体上的名气给了他更大的勇气，让他朝着自己的伟大目标更加努力：成为一名职业篮球运动员。
His being famous on social media has given him even more courage to work harder towards his great goal: becoming a professional basketball player.
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