论中国媒介经济管理的前景 关键词]媒介经济；媒介管理；发展趋势；传媒对策 [gap=8307]Keywords：MediaEconomy；MediaManagement；DevelopmentTrends；MediaTactic
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Media economy being attention economy is the core topic in this part.
该部分认为:媒介经济是注意力经济。
参考来源 - 媒介生态的失衡与调适·2,447,543篇论文数据，部分数据来源于NoteExpress
本章还从媒介经济学的角度分析了规模经济在跨国传媒集团中的主要特点。
It also analyzes the main characters of scale economy in transnational media groups from the point of media economy.
作者希望，本论文这些基础的工作能对今后中国媒介经济的研究产生有益的影响。
The author hope, that those basic work in this thesis can have a beneficial impact on research of China's media economy in the future.
本文阐述了媒介影响力的概念和理论，并指出媒介经济的实质是由媒介影响力大小而带来的经济效益。
The paper discusses concept and theory of medias effectiveness and points out that the essence of media economy lies on economic benefits brought by medias effectiveness.
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