《媒介战略管理》是2003-5-1在复旦大学出版社出版的图书，作者是邵培仁。
... Contact Media Strategy 接触媒体策略 media strategy management 媒介战略管理 Media Strategy and buy 媒介策略及购买 ...
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它不仅能够树立新闻媒介的组织形象，沟通媒介组织内外关系，提高新闻采编水平，而且还是一种有效的经营管理战略。
It can build up favorable figure of media, communicate media with the other organizations, and improve the level of the interview and editing, but also being an effective management strategy.
战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。
This article tries to analyze, in five respective parts, the establishment of the newspapers brand personality, a very important aspect in the construction of a newspaper brand.
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