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媒介全球化：是机遇还是挑战?。
以跨国界、跨媒体经营为例，“双跨”经营是目前跨国媒介集团参与媒介全球化竞争而普遍采用的一种战略和手段。
To cross-border, cross-media business as an example, the "double cross" is the operation of transnational media groups in the media of global competition and a commonly used strategies and tools.
面对媒介全球化的强劲挑战，中国媒介虽然在整体上具有一定的比较优势，但劣势也十分明显，并且大多数媒介对将要遇到的挑战都准备不足。
Being faced with the challenge of media globalization, China's media industry is in an inferior position though it occupies some superiorities as a whole.
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