比起象发布网址缩短服务等新闻来，它能以更有创造性地方法来扩大媒介使用。
One that can lead to expanded use for the medium in more creative ways than just issuing press releases as bit.ly links.
他们媒介使用习惯使得他们成为营销商的目标客户，但是在校学生看电视时到底有多少注意力在电视上面，这可使得广告商在能信任这样的收视率多少上，不得不好好考虑一下。
Their media habits make them targets of marketers, but just how attentive college students are while they are watching TV may give advertisers pause about how much they can trust their viewing.
但电视是一种昂贵的媒介，并不是所有的广告商都能负担得起去使用它。
But television is an expensive medium, and not all advertisers can afford to use it.
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