最后一种广告媒介是直邮，即通过向消费者邮递资料来与客户沟通信息。

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message.

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诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。

Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.

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因此必须受众特点与媒介内容的分析，把广告设置在目标受众的必然接触点上。

Audience characteristics must therefore be content with the media analysis, to set up ads at the target audience on a natural point of contact.

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