合同约定，如果延期交货，消费者保留取消订单的权利。

It is agreed in the contract that consumers reserve the right to cancel the order if the delivery is postponed.

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如果消费者表示他们想要信息透明，那就告诉他们你的产品里到底有什么。

If consumers say they want transparency, tell them exactly what is in your product.

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研究人员还探索了如果消费者用具有多种功能的新电子产品取代旧产品将会发生什么。

The researchers also explored what would happen if consumers replaced old products with new electronics that serve more than one function.

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So in a sense the fact that there's a more critical screen, there's more of a careful thought process, the fact that customers are pickier with their money today, all of that really is a chance to make people better.

所以实际上，如果环境更为挑剔，人们的构思过程就会更为严谨细致，现在的消费者花每一分钱都精打细算，这其中产生的是让人们生活的更好的商机。

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In the second case, if both firms undercut each other, you end up with low prices, that's actually good for consumers but bad for firms.

在第二个案例中,如果两家企业互相削弱,最终会压低价格,这对消费者有利,但对企业不利

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Now, it raises lots of interesting issues if a company does that and then boasts about it on the packaging or in marketing, because then people could overestimate how good those products are for them, so a lot of consumer education has to be done.

现在如果一个公司改进之后,在其包装,或市场上大肆宣扬,会引发许多争议,因为人们可能因此高估了,这些食品对其健康起到的作用,可见消费者应该对此有更多了解

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