隐形大师 戈德曼最具影响力的著作《如何赢得顾客》(Wie man Kunden gewinnt)在德国热销之后，传遍欧洲，之后成功登陆美国。这本书被翻译成多种文字，全球热卖300万册。
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如何赢得最挑剔的顾客 Winning the Toughest Customer
如何赢得顾客忠诚以及顾客满意与顾客忠诚的关系问题已经成了服务企业国际化过程中新的研究课题。
How to win customer loyalty and the relationship between customer satisfaction and customer loyalty have been one of the new research tasks in service firms internationalization process.
今天的公司面临着更加激烈的竞争，如何赢得顾客战胜竞争者，答案在于满足顾客需要、使顾客满意。
Today's companies face more intense competition, how to win customer win over competitors, the answer is to satisfy the customer, make customer satisfaction.
作为企业又该如何去赢得顾客呢？
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