获得奥运会转播权的NBC正在推广“你自己的奥林匹克”计划。是消费者能够通过在他们选择的任何设备上观看奥运会内容。
NBC, which has the broadcasting rights on the Olympics, is pushing the idea of 'Your Olympics', giving consumers the control of seeing the content on any device of their choice.
此后很多年,美国广播公司都很难原谅国际奥委会在卡尔加里冬奥会投标谈判中的做法,也不愿意重回奥运会转播权市场积极参与竞标。
It took years for ABC to forgive the IOC for the manner in which the Calgary negotiations had been conducted and to return to the Olympic rights market as an active bidder.
第三部分论述的是奥运会电视转播权的相关问题。
The third part discusses the issue of the Olympic Games TV broadcasting rights.
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