在现代社会多种大众传媒共存的情况下，电影作为一种重要的信息、娱乐媒介，其功能已开始面临困境。
With the coexistence of various mass media in modern society, the cinema as an important informational and entertainment medium has found itself in a predicament.
议程设置理论作为媒介效果的理论之一，揭示了大众传媒对于受众的影响。
As one of media effects theories, agenda setting reveals the effect of mass media to the public.
企业在危机事件传播中如何正确的认识大众传媒的作用，如何有效的运用媒介策略，避免不必要的损失和伤害正是本文所要讨论的。
Enterprises in crisis spread a correct understanding of the role of mass media, how to effectively use the media strategy to avoid unnecessary losses is to be discussed in this paper.
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