执行社会媒体营销的主要目的是与客人保持密切联系，而非直接提升酒店预订量。其ROI的表现形式为提高品牌忠诚度，人们广泛讨论你的酒店，最终可以帮助你增加收入。
Focus on engagement and not direct bookings, and ROI will be in the form of increased brand loyalty, buzz around your hotel, and then ultimately, incremental revenues.
为了提高链接广泛度、增加销售额，这一方案应该一直执行。
Spend extensively to raise a link, increase sale, case of this one party should be carried out all the time.
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