目的：塑造企业文化，激发员工潜能。
Objective: To create corporate culture and inspire staff potential.
这些员工未来几年将塑造企业文化和企业前景，并且不能被轻易改变。
These hires will shape company culture and vision for years to come and can't easily be undone.
通常来看，使得一家企业与另一家相区别开来的是作为舵手的企业家——他或她的个性、履历以及哲学塑造着这家公司的企业文化，并从根本上决定其形象。
Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ultimately, its image.
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