从品牌营销的概念和内涵出发，指出了体育市场经营中进行品牌营销的基本步骤、主要营销策略和应注意的事项。
Based on the conception and connotation of brands marketing its basic steps in sports market operating, the main strategy of marketing and matters needing attention were pointed out.
本文阐明了B2B电子商务的概念和基本经营模式，介绍了B2B网站的模式及主要使命，启发了人们认识B2B电子商务的新视点。
The paper introduces the concept, basic operation modes, B2B websites and their major mission, therefore, provides people a new vision.
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