从品牌形象建构角度界定城市形象广告：凝练城市的独特人文、准确表达城市的差异化定位、形成对城市理念的单一诉求，是城市形象宣传片的基本要素。
重庆卫视已停播商业广告，将在原有广告时段播出城市形象宣传片和公益广告。
Chongqing Satellite TV has stopped commercial advertisements and will use the airtime to broadcast promotional films and public service announcements.
据《重庆晚报》本周三报道，重庆卫视已停播商业广告，将在原有广告时段播出城市形象宣传片和公益广告。
Chongqing Satellite TV has stopped commercial advertisements and will use the airtime to broadcast promotional films and public service announcements, Chongqing Evening News reported on Wednesday.
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