在营销策略方面，推行专项整体营销、大客户营销、观念营销、品牌营销、多渠道营销等多种营销方案。

In marketing strategy, it could adopt the overall implementation of special marketing, big clients marketing, marketing concepts, brand marketing, multi-channel marketing and other marketing programs.

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在营销策略方面，淘宝网通过形式多样的广告活动、娱乐活动，赞助活动和社会活动传递品牌信息，塑造品牌形象。

As for marketing strategy, Taobao conveys brand information and creates brand image through varieties of advertisements, entertainments and social activities.

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宁夏银吴公司虽然具有强大的资金实力，新兴的知名品牌，覆盖面广的营销网络等优势，但在营销策略方面也有很多的不足之处。

Although Yinhao Winery has such advantages as strong financial resources, newly rising brands, and a wide spread of marketing network, there are a number of shortages in marketing strategy.

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