在线活动，又称为网络活动，是指以互联在线为媒体，以新的方式、方法和理念实施营销活动，更有效地促成营销目的的实现。
“我们希望有人会提出一个无法轻易回答的问题，”霍普金斯高中的学生巴里·安德森说，“通过在线活动，找到答案，就像一个发现那样！”
"We hope that someone will ask a question that can't readily be answered," says Hopkins High School student Barry Anderson, "and through the online activities, an answer will be found—a discovery!"
随着在互联网上阅读变得更加容易，在线阅读将会像其他在线活动一样受欢迎。
As reading becomes much easier on the Internet, online reading will be as popular as other online activities.
在大学学费计算器里输入数据，然后对着网络吐出来的六位数倒抽一口气——很少有其他在线活动比这种活动更能让人清醒了。
There are few more sobering online activities than entering data into college-tuition calculators and gasping as the Web spits back a six-figure sum.
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