我们希望品牌在消费者心中所占据的认知位置。
The perceptual space that we want the brand to occupy in the consumers' mind.
企业所能拥有最具价值的东西莫过于其在消费者心中的定位。
The most valuable thing a company owns is its position in the consumer's mind.
即使高德纳也确信，PC机会再一次在消费者心中占据一席之地。
Even Gartner is convinced that the PCs will once again find a place in the hearts of consumers.
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