在进行内部革新时，要把注意力放在提升新构思和新项目的利润上，而不是改进外观。
When you're promoting innovation in-house, always promote the benefits of a new idea or project, not the features.
如果你是在创意领域工作的话，当你要表述自己的构思时，有效沟通也显得尤为重要。
Effective communication also plays very important when it comes to expressing your ideas if you work in a creative field.
在构思解决方案时要考虑客户的背景，这一点非常关键。
It is essential to keep the client's background in mind while coming up with the solution.
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