在揭示非服务型企业的服务特点和前提下，通过整合服务的途径来提升其服务的品质和竞争力，是本文探讨的主要内容。
On the premise of revealing the service characteristics of non-service enterprises, to improve service quality and competition abilities through integrating service is the main content of this paper.
在执行阶段，企业需要培养市场型文化并从行业、市场和产品三个层面来驱动市场。
During the implementing phrase, market-type culture should be developed and market can be driven from three levels: industry, market and product.
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