方法之一是更好地利用他们所收集的数据，例如让交易更个人化，帮助当地商户设计团购服务页面等。

One way it is doing so is to make better use of all the data it collects, for instance to personalise deals and help local businesses design their Groupon offers.

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但是对提供这些优惠的商家来说又是什么情况呢？ 一些关于团购服务带来的负面影响的研究，正逐渐被披露出来。

Research about the negative impact of services like Groupon is starting to surface.

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Groupon和LivingSocial凭借各自的本地团购服务获得了大量关注，然而，闪购的增长速度也相当可观。

While Groupon and LivingSocial have gotten much attention for their local deals services, flash sales have also been growing fast.

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