In part three, it mainly deals with the modern Public Relations strategies to establish the system of corporate goodwill management.
第三邢分，构建企业商誉管理体系的现代公共关系策略。
参考来源 - 现代公共关系视野下的企业商誉研究·2,447,543篇论文数据，部分数据来源于NoteExpress
本文试着探讨商誉和企业核心能力的关系、商誉形成机制及其具体的财务管理策略。
We discuss the relationship between goodwill and core competences, the formation of goodwill and goodwill management on the view of finance.
从现在管理所处的阶段来看，外购商誉以交易价格来进行计量，自创商誉以评估价格进行计量。
From the period of present management, out-purchased goodwill is measured according to the transacting price. However, self-created goodwill is measured according to the assessing price.
一般而言，连锁超市PB商品的开发必须满足较大的经营规模、良好的商誉及较高的经营管理水平这三个基本条件。
Generally speaking, the development of PB commodity supermarket chain must meet larger business scale, a good reputation and high management level, the three basic conditions.
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