给营销人员的一个教训：也许商标愈简，内涵愈深，你还能给商品定个好价。
The lesson for marketers: when it comes to branding, less may be more. And you can charge a higher price for it, too.
特别是当今社会物质极为丰富、市场商品十分充裕的情况下，一件缺乏当代审美意识或并无多少文化内涵的产品，在市场上是没有竞争力的。
The product has no competitive strength in lack of aesthetic consciousness or cultural intension especially in the current society which material is very rich and merchandise is very abundant.
品牌是商品质量内涵和市场价值的评估系数和识别徽记。
The brand is the valuation coefficient of the merchandise quantity content and the market value and identify the badge to record.
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