其关键是要让持商业观念的投资者重视公民项目，创始人之一Carol Tappenden表示，这就意味着要保证项目透明，且具有可以量化的社会效益。
The point is to make business-minded investors take civic projects seriously, says co-founder Carol Tappenden. That means making sure projects are transparent, with measurable social outcomes.
如何使我国的全运会既保持其社会效益，又能通过成功的商业开发和市场运作，创造良好的经济效益，这也日益成为一个具有很强挑战性的课题。
It is also an increasingly challenging task to create economic benefits through successful market exploitation and management on the basis of maintaining the social benefits of the National Games.
在赛事运营的社会效益上，商业性组织运营赛事对该地区企业本位竞争力与生活环境竞争力产生了较大的影响。
In society benefit, the events of commercial structure operation have a great effect on the competition of corporation and habitat.
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