在许多的公司内，个人和组织需要评价企业数据以作出商业决策，并自动化一些业务功能以提高生产效率。
In many organizations, individuals and groups need to access enterprise data to make business decisions, as well as automate their business functions in order to be productive.
全球化使竞争加剧，并且使企业弱点和糟糕的商业决策得以暴露。
Globalisation increases competition and exposes weaknesses and poor commercial decisions.
1987年，吉百利董事长阿德里安•卡德伯里在《哈佛商业评论》中说道，长期以来，道德和商业决策之间的冲突一直是公司经营者头痛的问，现在，人们越发关注企业每个决策中的道德性。
In 1987, Adrian Cadbury, head of the eponymous chocolate firm, wrote in Harvard Business Review
应用推荐