营销人员试图通过故事、图像、音乐或人物来控制你对品牌的看法。

Marketers try to control your view of the brand by using a story, imagery, music, or people.

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对于拿到 Zag 品牌来营销的团队，还有另外的现金分红——在这段困难时期，或许更好的是一份工作。

For the team that gets a Zag brand to market, there is another cash bonus—or even better in the tough time, a job.

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商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。

A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.

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