本文借鉴市场营销中的“品牌”概念，分析了远程教育品牌及其个性特征，并提出管理服务是电大品牌的核心。
Using the concept "brand", the article analyzed the characteristics of distance education brand, and recognized the management service as the core of TV universities brand.
核心识别，是品牌管理中的一个概念，是品牌识别的核心部分，是表达品牌特色、品牌核心价值的关键词。
Core identification, a concept in the management of brand names, is the core part of brand name identification and Key words in expressing the particular features and core values of a brand name.
正是基于这种多方博弈态势，笔者提出了区域品牌管理的概念，包括区域品牌价值评估、区域营销、区域品牌危机管理等重要内容。
As is based on this multi-game situation, the writer put forward the concept of regional brand management, which is mainly composed of brand value assessment, regional marketing and crisis management.
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