为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。

Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.

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因此，本文通过对品牌信息传播过程的研究，旨在寻找其规律性，寻求建立品牌信息传播模型的可能性与途径。

So this research analyses the process of brand information communication, in order to find the rules, and explore the probability and way of establishing a model of brand information communication.

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为验证修正模型中百货商场品牌形象各变量维度对客户忠诚的关联性影响，笔者提出一系列研究假设。

To validate the rationality that each dimension of department store brand image influences customer loyalty, the author puts forward series of researching hypothesis.

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