In this system,brand positioning is as a core,brand model and brand extension as a framework,brand operation as a basis,brand marketing as a guarantee, brand culture as a support and brand innovation as a power.
在这个体系中,品牌定位是其核心,品牌模式、品牌延伸是其框架,品牌运营是品牌战略能够落地实施的基础,品牌营销是保证,其品牌文化是构建这一体系的支撑,品牌创新是其动力。
参考来源 - 构建企业的品牌战略管理体系·2,447,543篇论文数据,部分数据来源于NoteExpress
它的战略并未遵循任何传统全球性品牌模式。
Its strategy does not conform to any conventional global brand model.
汽车厂商通过与社区一起工作来推出新的品牌,这种模式实际上已经存在了。
A car company could take an existing brand and work with the community that already exists around it.
沃瑟斯坦以前的一位知己说,现在的模式是没有个人特色的品牌。
'The model today is the faceless brand,' said one former Wasserstein confidante.
应用推荐