In this system,brand positioning is as a core,brand model and brand extension as a framework,brand operation as a basis,brand marketing as a guarantee, brand culture as a support and brand innovation as a power.
在这个体系中,品牌定位是其核心,品牌模式、品牌延伸是其框架,品牌运营是品牌战略能够落地实施的基础,品牌营销是保证,其品牌文化是构建这一体系的支撑,品牌创新是其动力。
参考来源 - 构建企业的品牌战略管理体系·2,447,543篇论文数据，部分数据来源于NoteExpress
它的战略并未遵循任何传统全球性品牌模式。
Its strategy does not conform to any conventional global brand model.
汽车厂商通过与社区一起工作来推出新的品牌，这种模式实际上已经存在了。
A car company could take an existing brand and work with the community that already exists around it.
沃瑟斯坦以前的一位知己说，现在的模式是没有个人特色的品牌。
'The model today is the faceless brand,' said one former Wasserstein confidante.
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