二、来源国的分类 Han & Terpstra（1988），将来源国形象区分为：品牌来源国（country of brand）与制造来源国（country of manufacture），给予消费者四种组合不同的混 合产品时（分别是外国制造外国品牌、美国制造外国品牌、外...
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Han and Terpstra(1988)将来源国分为品牌来源国(country of original)与制 造来源国(country of manufacture)，两者皆会影响消费者对产品疛评价，但随著产 品特性、消费者疛产品疟识、涉入程度等因素...
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On the product image, the country-of-brand effect is extremely remarkable, foreign brands always better than domestic, product classification has no impact.
在产品形象方面品牌来源国效应显著,消费者普遍对国外品牌评价较高,产品类别没有显著影响。
参考来源 - 国内外品牌的形象比较Brand-originating countries(BOC) and product-made countries(PMC) were distinguished. Explored were the effects of two types of the countries on consumers’ product evaluation and purchase intension.
在区分品牌来源国和产品制造国的基础上,探索了它们对消费者产品质量评价和购买意愿的影响。
参考来源 - 品牌来源国和产品制造国对消费者购买行为的影响·2,447,543篇论文数据，部分数据来源于NoteExpress
本研究结果推进了品牌来源国（地区）效应的研究，同时具有重要的营销实践意义。
This study has advanced the research on country-of-origin effect and also has important practical significance of marketing.
除了品牌意识存在年龄差异之外，认牌购买、品牌来源国意识也存在着年龄的差异。
There are age differences on brand awareness as well as loyal brand purchasing and country of brand effect.
发现，产品制造国对品质评价具有显著影响，而品牌来源国则对购买意向产生显著作用。
The results indicated that Made-in Country affected product evaluation significantly, but Country of brand influenced purchase intention.
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