运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
品牌权益；产品互补性；知觉契合度；延伸评价；共品牌。
Brand Equity; Product Complementarity; Perceived Fit; Extension Evaluation; Cobranding.
而在很多情况下，品牌联想对消费者对于延伸产品的评价起到了决定性的作用。
Further more, brand associations play a decisive role in consumers 'evaluation of the extended products in many cases.
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