品牌差异化品牌差异化也可以被看成是产品主体差异化的一个部分,但是由于近年来企业普遍对品牌策略给予了更高程度的重视,所以我们把它作为一种独立的差异化手段。所谓品牌差异化,不仅仅是企业要给自己的产品设计和注册一个不同的品牌名称,而且更要强调这个品牌名称必须能够让顾客对企业或企业的产品产生有效的联想,因此企业必须通过各种促销活动宣传产品品牌,丰富产品品牌的内涵，提高产品品牌的定位,树立良好的产品品牌形象，不断提高产品品牌的知名度和美誉度。
品牌差异化定位 Different Brand Positioning ; Brand Diversification Positioning ; difference brand-position
In the base of S-P analysis to the market and the comparison with competitors, the writer proposed that the big domestic insurance companies should adopt cost-reducing and brand variation according to the related theory about competition strategy.
基于对我国保险市场的S-P分析和与竞争对手的比较研究,依据竞争策略的相关理论,作者提出大型中资财产保险公司应采取成本领先和品牌差异化的竞争策略。
参考来源 - 大型中资财产保险公司竞争策略研究·2,447,543篇论文数据，部分数据来源于NoteExpress
其战略意义在于形成品牌差异化，从而建立竞争优势。
Its strategic meaning is to form brand differentiation and then to establish competitive advantages.
这就意识着通过服务客户而帮助他们解决问题时，我们必须清楚零售商目前的问题是品牌差异化。
This means that in helping customers resolve problems in servicing them, we must understand that retailers' problem is brand differentiation now.
《今日女报》通过品牌形象差异化、品牌活动差异化、品牌延伸差异化实施其品牌差异化战略。
Women Today implements differentiation strategy through differentiated brand image, differentiated brand activities and differentiated brand extension.
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