新的品牌声音作了细微的修改，从态度和调性上来说变化不大。

Our new brand voice is essentially an evolution in nuances and less a change of attitude and tonality.

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但是这个新颖的声音究竟从何而来呢？ 其实这个声音叫做“声音标识”，是一个品牌声音体系中的重要元素，也是传播中与用户对接的一个核心接触点。

The industry term for this sound is "sound logo"— it plays an important role inside the sound branding family and is also a key user touch point in communications.

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简而言之，对于一个新型系统的出台，必然需要一个具备营销力和征服力的名字，来进行系统产品的自我宣传，这样才能更容易形成产品的优势形象和品牌声音魅力。

In a word, a new system has to own a marketing-powerful and conquering name to self-advertise so as to easily set up its production image and brand voice with charm and uniqueness.

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