... 选择性服务(selective services) 品牌化的产品(branded products) 全球排名前3位的市场研究公司及其1998年度研究收入分别是(Honomichl, 1999)： ...
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全球化产品有着本土品牌无法抗衡的经济规模。
A global product offers economies of scale with which local brands cannot compete.
以下这句话可能听起来像是《营销101招》里的话，但许多品牌确实忘记得将他们的产品及营销策略本地化。
This might sound like marketing 101, but many brands simply forget to localize products and marketing campaigns.
就像耐克和其他大的品牌，笔者认为，恶劣条件下制造出的高端品牌的产品带来了反全球化的浪潮。
Just as with Nike and other big names, the mere suggestion that high-end branded products are manufactured under abusive conditions brings out the antiglobalization brigade.
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