品牌传达中的一些规则是可以遵循的，即把照片当做网站设计中一个不可分割的部分。

This treatment as design element follows the rules of brand communication and takes photography as integral element of the web site design.

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这个系统改变了以往“强迫宣告”式品牌传达，而是赋予品牌新鲜、亲切的情感力量，实现品牌对顾客的心理感召。

This system marks a break from the traditional "forcible publicity" approach to brand communications. It gives a distinct and intimate impression that psychologically appeals to customers.

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品牌价值取向，品牌追求目标，品牌传达的质量、服务、标识中都反映着一定的道德力量，应把握品牌中的道德力量，强化、提升品牌道德力量。

The mind-set of brand worth, the target brands pursue and the qualities, services and marks brands show, all of these reflect a certain moral power that should be commanded, enhanced and promoted.

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